Nov 15 2012

AdSense Website is a Work in Progress

Our Google AdSense WebsiteOur AdSense website is a work in progress and has been for several years. Even though it is a struggle to get everything just right, I think we’ve finally found what we are looking for. At least it is showing a lot of potential.

Back in 2005 we built a few simple mortgage calculators for a couple websites we were working on. It didn’t take long to think of some additional calculators we could do in the mortgage and financial world. Liz is very interested in sports and exercise, she came up with a boat load of health and fitness calculators. Then we moved into assessments to help parents understand themselves and their kids, and to help individuals assess their own health, social issues and behaviors. We wanted anyone to be able to use any or all of these calculators and assessments on their own website so we setup our www.WebCalcSolutions.com. It will probably never be an AdSense website since it is more of a sales website.

To demonstrate how the calculators and assessments could be used, we created www.BizCalcs.com to showcase how they can be used. Each calculator and assessment has its own page where anyone can see how easy they are to use. We added a little content to explain how and why each one can be used too. It was a good chance to experiment with some simple SEO. We must have done some things right, many of the pages on the site have a Google PR rank of 2 and 3. The most popular page on the site for some reason is the US Navy Calculator, otherwise know as the Body Fat Calculator.

Making Our Website an AdSense Website

It didn’t take us long to think of how we could monetize the site, Google AdSense to the rescue. We also wanted a little diversity so we had several affiliate ads from Commission Junction. To start out we put one AdSense ad and a few affiliate ads on each page of the website. Was it an AdSense website yet? Not really, but we soon were making a dollar or two a day. We thought to ourselves, “Wow, this might really work.” Several months later we received our first check from Google. To help keep their costs down they have a minimum check amount of $100. We had to wait for the balance to build up. With those lack luster results it didn’t take long before we almost completely forgot about our website was an AdSense website. Every few months we’d get a check from Google, it was kind of hard to take it too serious.

Then one month a check for over $200 came, It got us thinking again, maybe we should take a look at what was happening there. We knew the affiliate ads hadn’t ever brought in any income, so it wasn’t a difficult decision to remove them and replace them with a couple more AdSense ads. In case you are asking “why not more”, Google has a limit of only 3 AdSense ads per page. They have experimented and found this to be the best number. Trust them, they know best and they make all the rules.

Guess what happened? More ads meant more clicks and more clicks meant more income. It was dramatic, our  daily income  doubled the very next day. Next we thought of ways to put the ads in better locations on the page. Each page has a calculator or assessment. We found a lot of our visitors were ready to click on an ad when placed immediately below the calculator. That location appears to be our AdSense website sweet.

We made these changes on the 12th of October, by the end of the month our AdSense had increased to over $400 for the month. It then occurred to us, “Guess what, this might actually work.” You can imagine what it did the next month in November.


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  1. Celine Helbig

    Google launched its AdSense program in March 2003 and made it public in June of that year. Some advertisers complained that AdSense yielded worse results than AdWords, since it served ads that related contextually to the content on a web page and that content was less likely to be related to a user’s commercial desires than search results. For example, someone browsing a blog dedicated to flowers was less likely to be interested in ordering flowers than someone searching for terms related to flowers. As a result, in 2004 Google allowed its advertisers to opt out of the AdSense network.,^”.

    Our very own internet page

  2. chris

    this is a good web site

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